Pardot Account Engagement migration: 2026 Expert Guide
The Pardot Account Engagement migration is more than a name change — it involves new features, updated APIs, and a redesigned interface that all existing Pardot users must understand. For official documentation, visit Salesforce MCAE.
Cendance Systems — Certified Salesforce Partner
Everything Pardot Users Need to Know About the Salesforce Rebrand in 2026
Short answer: Pardot is now officially called Marketing Cloud Account Engagement. The product itself has not changed significantly — it is the same platform you know, with the same features, same login, and same pricing tiers. Salesforce renamed it to align with their broader Marketing Cloud portfolio.
Why Did Salesforce Rename Pardot?
Salesforce acquired Pardot in 2012 and operated it as a standalone brand for a decade. In 2022, Salesforce rebranded the entire marketing product family under the “Marketing Cloud” umbrella. The goal was to make it clearer which products belong together and to signal a tighter integration between B2B (Pardot/MCAE) and B2C (Marketing Cloud Engagement) products. For more information, visit the official official Salesforce Account Engagement documentation page.
In 2026, the rebrand is fully complete. All documentation, support tickets, and new licences reference Marketing Cloud Account Engagement (MCAE). The Pardot name no longer appears in Salesforce’s official product catalogue.
What Changed vs What Stayed the Same
| Area | Changed? | Details |
|---|---|---|
| Product Name | ✅ Yes | Pardot → Marketing Cloud Account Engagement |
| Core Features | ❌ No | Engagement Studio, scoring, forms, email all identical |
| Pricing Tiers | Minor update | Growth, Plus, Advanced, Premium (same price points) |
| Login URL | ✅ Yes | Now accessed via Salesforce Marketing Cloud |
| API Endpoints | Updated | Some legacy Pardot API endpoints still work but new ones use MCAE naming |
| Salesforce Connector | Enhanced | Tighter native sync in 2026 updates |
| B2B Analytics App | Enhanced | New dashboards added in 2025–2026 releases |
| Einstein Features | Enhanced | AI scoring now includes generative AI insights |
New Features Added Since the Rebrand
While the core product is unchanged, Salesforce has added significant new capabilities since the rebrand. Einstein Account-Based Marketing features now include AI-powered account scoring. The B2B Analytics app has been rebuilt with new attribution models. Engagement Studio now supports AI-generated send time optimisation. Integration with Salesforce Data Cloud is now available on Advanced tier and above.
What This Means for Existing Pardot Users
If you are an existing Pardot user, nothing about your day-to-day experience has changed. Your automations, emails, forms, and campaigns all continue working. The biggest practical change is the navigation — you access MCAE through the Salesforce Marketing Cloud AppExchange app rather than a separate Pardot URL. Your account executive and support tickets now reference “Marketing Cloud Account Engagement.”
For companies currently evaluating marketing automation and searching for “Pardot consultants,” the right search in 2026 is “Marketing Cloud Account Engagement partner” — though experienced consultants like Cendance handle both naming conventions.
Frequently Asked Questions
Is Pardot being discontinued?
No. Pardot is not discontinued — it has simply been rebranded to Marketing Cloud Account Engagement. The product continues to receive regular updates and new AI features as of 2026.
Do I need to re-learn the platform after the rebrand?
No. The core functionality, Engagement Studio, lead scoring, and email tools are all in the same places. The main change is navigation access via Marketing Cloud rather than the standalone Pardot URL.
Should I switch from MCAE to HubSpot because of the rebrand?
The rebrand is not a reason to switch platforms. If anything, the tighter Marketing Cloud integration strengthens MCAE’s position as the best B2B marketing automation platform for Salesforce users. See our MCAE vs HubSpot comparison for a full analysis.
Will my Pardot API integrations break?
Most legacy Pardot API endpoints continue to work in 2026. However, Salesforce recommends migrating to the new MCAE API endpoints as legacy support will eventually be deprecated. Cendance can audit and update your integrations as part of an MCAE health check.
Need Help With Your MCAE Account?
Whether you are a new buyer or an existing Pardot user looking to get more from the platform, Cendance’s certified MCAE consultants are here to help.